https://www.youtube.com/watch?v=mjY1y92WX28&feature=youtu.be
Launch of the new
Aston Martin DB11
With the launch of the new DB11, Aston Martin needed a site to reflect the car's effortless beauty and elegance. The goal was to take the essence of the car, the sensory experience it gives you, and bring it to life online.
https://www.youtube.com/watch?v=mjY1y92WX28&feature=youtu.be
PITCH CONCEPT
If you decide to purchase a DB11, you will be given a personalized Aston Martin website with content and experiences tailored to your specific vehicle. Each week you’ll receive updates on your vehicle with photos, videos and messages from the team as it moves from raw materials to road ready.
